| Peter Matthews
Managing Director
Nucleus
Peter Matthews is founder and managing director of Nucleus, the world’s only integrated brand, digital and intellectual property consultancy.
Nucleus has been at the cutting-edge of brand, digital and IP thinking for 30 years, with Peter remaining a hands-on adviser to many clients, identifying and realising value creation opportunities where branding, innovation and digital media impact on customer acquisition and loyalty.
Peter has particular interest in luxury, luxury travel and financial services, leading engagements for clients, who include: Amanresorts, Luxury Explorer, Maybourne Hotel Group, Orient-Express, P&O Cruises, The Goring, Rothschild, HSBC and sQuid.
His experience is exceptionally wide, from creating new brands from scratch, to refreshing brand propositions and identities, to M&A-led brand rationalisations and valuations, including deep involvement in e-commerce since the earliest days of the Internet in 1995.
Peter also authors several columns and articles on brand, digital and intellectual property issues for specialist and national titles.
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