 The Government of Dubai, Department of Tourism and Commerce Marketing (DTCM) is responsible for the promotion of Dubai’s tourism interests overseas. This is achieved through an integrated programme of travel trade training, events and activities including training and providing information, PR, advertising, sponsorship, and participating in exhibitions, events and roadshows. www.dubaiupdate.co.uk
Dear premium travel professionals, Dubai is synonymous with luxury, hence the involvement of Dubai Tourism in this seminar. Luxury is more about the quality of the product and the service levels offered than it is about price, and Dubai prides itself in offering among the best in quality and service levels anywhere in the world. At a time when every customer is being a little more cautious about their holiday spending, the guarantee of quality is reassuring, whether you are looking at the family market, shopping, spa, adventure or just a short romantic break. But 'value' and 'affordability' can be used in the same sentence as luxury, and Dubai is evidence of that too.  Ian Scott Director, UK & Ireland
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