The programme for 2012 will be available soon. Click here to register and we will notify you with updates.
8.30-9.15: Registration & breakfast
Join us for registration and breakfast in The Ballroom, prepared by the InterContinental London Park Lane
09.15: Opening welcome from April Hutchinson, Editor, ttgluxury
Hear what the day has in store for seminar attendees
09.20: The future of luxury? Evolution of a global brand in today's world
Simon Scoot, vice president, global brand development, InterContinental Hotels & Resorts
Simon presents his take on the InterContinental brand history, as well as how it is evolving to meet the needs of the next generation of travellers.
09.50: The future of luxury? The bespoke membership model
Anthony Lassman, Founder, Nota Bene
Anthony shares how and why travellers seek the detail of Nota Bene as their guide and its umbrella of membership services to ensure their travel needs are exceeded – plus, why evolution is key for a travel-focused company.
10.15: The future of luxury? Necessity of ‘search' for luxury travel
Stefan Hull, business development director, Propellernet
Propellernet is a leading SEO (search engine optimisation) expert and Stefan will provide an overview of the online travel market, what ‘search' means for luxury travel and give guidance on implementing this effectively for results.
10.45: Refreshments, networking & showcase: catch up with exhibitors Sun Resorts, Emirates Tours, Compagnie du Ponant, Grenada Board of Tourism and Tenerife Tourism
11:15: Welcome back from April Hutchinson, Editor, ttgluxury and on with the morning's sessions
11.15: Luxury customers: How far have you gone/should you go for clients?
Tanya Rose, founder Mason Rose and author Travel Secrets.
What Tanya doesn't know about luxury might not be worth knowing. What has this entrepreneurial businesswoman and serial traveller learnt about luxury travellers over the years? In conversation with April Hutchinson
11.40: Luxury customers: Finding them and spreading the right message via PR
Jo Johnson, Deputy Managing Director, Four bgb
What is the value of PR amidst shifting customer consumption? What are luxury brands doing/what should they be doing? What's your strategy? Jo will help you assess your place in the media and help with tips on how you get there.
12.10: Luxury customers: How to give them what they want and get ahead in luxury
Robin Hutson, Chairman, Lime Wood Group
In the In the hotseat; Q&A with Robin Hutson, serial hotelier - the man who just can't stop starting hotel groups; how do you build a concept that works? We talk about Chewton Glen, Hotel du Vin, Soho House, and now, Lime Wood Group. Interview by April Hutchinson
12.45-14.00: Lunch, networking networking & showcase: catch up with exhibitors Sun Resorts, Emirates Tours, Compagnie du Ponant, Grenada Board of Tourism and Tenerife Tourism
14.05: Operators: one size doesn't fit all… how are you doing things differently?
We speak to a range of operators to see how they see the travel landscape and discuss where and why people are travelling to, and what they expect from their travel company. Panel led by April Hutchinson
Panel includes:
Jennifer Atkinson, CEO, ITC Classics Tanya Dalton, PR & Marketing Director, Greaves Travel Dan Jackson, Agency Sales Manager, Exodus Alison Scott, Commercial Director, Elegant Resorts
14.35: Private Aviation: Not just for billionaires & superstars
Carol Cork, Sales and Marketing Director, PrivateFly
There are so many reasons why private aviation should be a bigger part of the ‘trade's' travel agenda, especially when it can be now be booked online – why aren't more people doing it?
15.00: Ski: Is there a place for you in the ski market? How can you get involved?
Rupert Longsdon, Founder, The Oxford Ski Company
This company has truly carved a niche in offering luxury alpine travel – how? Why? Is it a growing market? What are the trends in the ski market?
15.30: Afternoon refreshments, networking & showcase: catch up with exhibitors Sun Resorts, Emirates Tours, Compagnie du Ponant, Grenada Board of Tourism and Tenerife Tourism
16.00: Welcome back from April Hutchinson - reflections on the day
16.00: Agents – are you ready for the future?
Oliver Broad, Chairman Aito Specialist Agents & Director, Robert Broad Travel
Oliver will "tell it like it is" from the agent's perspective and assess ideas on how to shake up your business and trying to be ready for challenges ahead
16.20: Agents – one size doesn't fit all. What size are you?
Four very different agents - four different approaches, but all with a proven strategy of success in finding, retaining and satisfying affluent customers. How do they do it, and why? Also taking a look at what the recession has meant for their business and how they have adapted. Panel led by April Hutchinson
Panel includes:
Neil Dobbs, Managing Director, Travel Gallery Oliver Broad, Chairman, Aito Specialist Agents Sophie Leyton, Director, Exosphere Roz Webster, Owner, Cream Travel
16.40: The speed-debate – future-proofing your business
What is the future of luxury as seen through the eyes of our partners? For destinations such as Tenerife and Grenada, how do you innovate and market in a busy luxury marketplace? How does luxury cruise line Compagnie du Ponant sail towards success? How does a smaller-size operator like Emirates Tours continue to innovate? Panel led by April Hutchinson
Panel includes:
Beth Alcorn, Product & Marketing Manager, Emirates Tours UK Sharon Bernstein, General Manager, Grenada Board of Tourism UK Pia Louw, Travel Industry Director, Tenerife Tourism Claire Hancer, Sales Director UK, Compagnie du Ponant
17.00: Wrap up of the day
17.00-20.00 COOKBOOK CAFÉ PARTY! InterContinental London
Networking and prize announcements! Please join us for the ttgluxury Seminar after-party where we will sample some of the hotel's finest cuisine in an informal atmosphere as we wind down – and discover the winners of the day's prizes.
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