26th November 2008 09.10 Serving the Luxury customer William Morris, Senior Vice President of Sales & Marketing EMEA, IHG 09.30 Evaluating the latest affluent travel trends Manuel Mascarenhas, Kuoni Travel ■ Defining luxury in the context of today's luxury travel market ■ Strength of market growth ■ Shape and geographic focus of the luxury travel market ■ Assessing frequency of travel 10.05 Catering for a discerning clientele Ben Elliot, Founder, Quintessentially ■ Going the extra distance to make your client's life easier ■ Being obsessive about detail ■ The future - taking tailor made to the next level 10.40 Morning refreshments and networking 11.10 Sustaining the excitement and emotion of luxury travel with an original travel offering Nick Newbury, Co-Founder, Original Travel ■ Key methods of enhancing your role as a luxury consultant ■ Building a quality client relationship to offer maximum value and maximum returns 11.45 Panel Debate: Selling Luxury: Established Methods & New Models James Lohan, Managing Director, Mr & Mrs Smith Jennifer Atkinson, Chief Operating Officer, ITC Classics ■ Analysing the changing role of the high-street travel agent ■ Understanding the travel club and members club model 12.20 Lunch 13.30 Establishing a winning luxury marketing plan Sally Booth, Sales & Marketing Director, Seasons in Style ■ Managing your marketing mix to keep control over the personal touch ■ Achieving maximum payback from your marketing budget ■ Establishing a link with your customer through multiple communication channels. 14.05 Embracing the luxury brand through multiple communication platforms Margaret Johnson, Group Chief Executive, Leagas Delaney 14.40 Afternoon refreshments and networking 15.10 Crucial luxury travel sales skills Kathryn Thomas, Director, Concierge Travel Services ■ Getting into the mind of the luxury traveller ■ Understanding the expectations of the younger and older affluent traveller ■ Establishing a client relationship that ensures repeat custom ■ Providing reassurance through a complete and consultative approach 15.45 The future of eco travel for the luxury traveller Andrew Harding, Founder, Nature & Kind 16.20 Developing a niche in luxury travel Jonny Cassidy, General Manager, Ski Dream Edwina Lonsdale, Managing Director,Mundy Cruising Stella Photi, Managing Director, Wellbeing Escapes 17.00 InterContinental Hotels & Resorts and ttgluxury Kitchen Party at the Cookbook CafeThe Cookbook Cafe ‘Kitchen Parties' bring together the best of cocktail canapé parties with live interactive cooking demonstrations. Under the guidance of the InterContinental London Park Lane's renowned chefs, guests will enjoy a master class in culinary expertise in an exclusive and unique party atmosphere. ■ Interactive cooking classes by emerging "star chef" Theo Randall, winner of London Restaurant Award's 2008 Best Italian Restaurant of the Year ■ Sumptuous champagne tasting with Nicolas Feuillatte ■ An entertaining cheese master class with expert Tom Badcock ■ A selection of fine food and wine stations | 
